Ishq

Film: Ishq
Cast: Nitin, Nithya Menen, Ajay, Sindhu Tolani, Satya Krishna, Nagineedu, Rohini, and others
Dialogues & co-director: Ramesh Samala
Cinematography: P C Sriram
Music: Anup Ruebens, Aravind Shankar
Editing: Srikar Prasad
Action: Vijay
Art: Rajiv Nair
Produced by: Vikram Goud
Written and directed by: Vikram K Kumar
Release date: Feb 24, 2012

What's it about!

Rahul (Nitin) falls in love with Priya (Nitya Menen) when he first sees her at a traffic island in Delhi on his route to airport. She turns out to be his co-passenger on Hyderabad flight and due to bad weather the flight lands in Goa. In Goa, love between them blossoms. When they land in Hyderabad, Rahul gets to know that her brother (Ajay) is the guy with whom he has a quarrel. Rest of the story is how this Ishq wins in the end.

Analysis

Despite many flops to his credit, Nitin starrer Ishq generated good buzz thanks to its music and the presence of great technicians like P.C.Sriram and also its pleasant trailers. The film is directed by Vikram Kumar, whose last Hindi film, 13B, was a huge hit. There is freshness in the film, in performances of lead actors and in music. Yet, Ishq fails to capitalize it completely.

Nitin's playfulness, and the good chemistry between Nitin and Nithya have made the film interesting in the first half. But as there is no strong conflict in the story, the second half meanders inconsistently. It gets predictable too at times. Only in the penultimate scenes, the film comes back on right track. Also many scenes defy the logic.

The best part of the film is its romantic scenes in the first half. The episode of Airport and Goa are pretty good. On the whole, the film is decent romantic movie.

Performances


Nitin is cool and casual. He has matured and comes out with good performance. Nitya Menen once again proves that she has reservoir full of sassy expressions. Both of them have shared good chemistry. It is their jodi that is major asset to the movie.

Ajay in a rather different negative character comes out with good performance too. Ali provides some laughter in the second half. Satya Krishnan, Nagineedu, Rohini, and others in their brief roles are okay.

Renowned cinematographer P C Sriram's frames, as usual, are excellent bringing a touch of class to the movie. But his beautiful cinematography is spoiled by processing/grading at Gemini Labs in a more than couple of scenes.

Music by Anup Ruebens and Aravind Shankar is refreshing. Ramesh Samala's dialogues are neat and good. The subtle humor in dialogues has worked out well for the movie. Editor Srikara Prasad should have pepped up the pace and trimmed the run time.

Director Vikram Kumar has brought out good output from technicians and lead actors but his screenplay is not consistent. He has tried to give new twist to the cliched scenes.

Bottom-line!

Pre-interval romantic episodes, endearing lead pair and their chemistry, and good dialogues make the movie interesting. Despite faulty second half , Ishq, on the whole, is worth watch.

Movie

Video Songs

MUSIC